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Enterprise resource planning software (ERP) combines multiple business applications, integrates supply chain and customer service activities and hence promotes greater productivity within an organization. ERP Software increase order-to-shipment and provide an inventory accuracy, making these programs a powerful resource for businesses in various industries. Combining ERP with customer relationship management CRM Software Solution, however, generates even more explosive results. Here are some benefits of ERP-CRM integration:
- A Holistic Approach to Customer Management
ERP and CRM integration generates a full range of 360-degree view of customers. Companies have access to more data than if they used ERP or CRM separately so we can use this information to make forecasts about future events and solve business-related problems. ERP Software and CRM Software Solution provide a holistic approach to customer management, where brands would have deeper insights into prospects’ behavior, such as purchase histories, interests and contact details. With this information, it is displayed on a single dashboard while allowing companies to view customer data instantly, with minimum fuss.
ERP Software and CRM Software Solution integration optimizes consumer management with letting companies to excel in customer service.
- Greater Functionality
ERP and CRM software integration lets businesses perform functions that are not possible when your company is using these programs independently. Some features might overlap in this case but this unique combination provides companies with greater functionality and hence more productivity.
There are various ways to improve the functionality. Different departments within an organization including sales, marketing and billing divisions can share the important data easier and in a speedier manner. Once businesses integrate ERP Software and CRM Software Solution, they can access data/information from a single workstation. Users do not need to switch between two different systems and hence can minimize the problems associated with duplicated data.
Alrasmyat ERP and CRM integration also offers improved quote management providing a more accurate data collection with increased data visibility which at the end of the day enhance functionality of your business.
- Greater Adoption Rates
Staff might be reluctant to embrace more than one piece of software especially if it requires an extra training. Learning to use both ERP and CRM at the same time can be a big challenge for your employee, resulting in poor adoption rates post-implementation. However, the combination of these two programs makes it convenient for employees to gather and analyze data.
- More Accurate Metrics
Alrasmyat ERP Software and CRM Software Solution provides businesses with accurate metrics. With the connection of these programs with each other generates more accurate data. Companies can more efficiently monitor data throughout the entire supply chain or customer lifecycle while accessing the latest business intelligence in one place.